| University | Singapore University of Social Science (SUSS) |
| Subject | BUS354: Customer Relationship Management |
BUS354 Customer Relationship Management Assignment, SUSS, Singapore: Identify an organization that you think has implemented a good customer relationship management (CRM)
1. ProjectOutline
The project covers the topic of Introduction to CRM. It is designed to assess your ability to evaluate and comment on acompany’sexistingCRMstrategy, the andtoanalyseitsfulfilmentofCRMprinciples, CRM system, and loyalty efforts. Learners will submit an individual typewritten report including any supporting appendices on your project work, analysis, and findings
2. Requirements
Based on your personal experience, identify an organization that you think has implemented a good customer relationship management (CRM)strategy. As such, this organization has successfully gained your trust and loyalty and strengthened its relationship with you.
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