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BUS357: Starting and Managing a Business Assignment, SUSS, Singapore Anchor point Shopping Centre was opened in 1997, with a net lettable area of approximately 6,616 square meters
University Singapore University of Social Science (SUSS)
Subject BUS357: Starting and Managing a Business
Posted on: 7th Jun 2023

BUS357: Starting and Managing a Business Assignment, SUSS, Singapore Anchor point Shopping Centre was opened in 1997, with a net lettable area of approximately 6,616 square meters

Anchor point Shopping Centre was opened in 1997, with a net lettable area of
approximately 6,616 square meters comprising of two retail levels and an adjacent two-story building that houses a Food & Beverage restaurant.

The mall offers several eateries, retail shopping, and home furnishing stores and is home to a number of factory outlet stores from brands such as Charles & Keith, Cotton On, and Skechers.

Formerly owned by Frasers Centrepoint Trust (FCT), it was sold to Copperdome Pte. Ltd. in December 2020 for S$110 million. The new management is considering a refresh of the mall’s offering as several tenants’ leases are due to expire in 2021/2022.

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While the management has yet to decide on the new positioning of the mall, they are keen to attract shoppers with well-known brands, including those with franchised outlets. The mall currently devotes about 40% of its lettable space to F&B outlets and is not considering altering this ratio mix.

You are thinking of starting a franchise business at the Anchorpoint Shopping Centre. An advantage of established franchises is the strong brand-name appeal that is backed by a proven track record. Coupled with the training and guidance provided by the franchisor, the chances of success are higher.

While the Franchising and Licensing Association (FLA) Singapore offers details of the various franchises available in Singapore, it is also worth considering the numerous overseas franchise brands that are gaining popularity in Singapore.

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