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COM259e Creative Advertising and Copywriting Assignment, SUSS, Singapore For this assignment, please select TWO print and TWO video brand advertisements to analyze
Posted on: 27th Sep 2022

COM259e Creative Advertising and Copywriting Assignment, SUSS, Singapore For this assignment, please select TWO print and TWO video brand advertisements to analyze

Question

For this assignment, please select TWO print and TWO video brand advertisements to analyze.

Your brand advertisements (no sales promotion ads) must cover these four categories:
• Beer
• Shampoo
• Smartphone
• Recycling

For this assignment, you are required to analyse each of the four advertisements based on the following guidelines:
• Examine the main objective of the advertisement
• Evaluate the effectiveness of the advertisement
• Discuss the demographics and psychographics of the advertisement’s target audience

Answer
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