| University | Singapore Management University (SMU) |
Branding & Advertising Essay, SMU, Singapore Design an integrated marketing communications campaign to build brand equity for My Animal Buddy taking
Design an integrated marketing communications campaign to build brand equity for My Animal Buddy taking into consideration of coverage, contribution, commonality, complementary, conformity, and cost. Identify the primary objective of your IMC, which should be based on how your group answered the previous questions on the target audience, brand positioning, and sources of brand equity.
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