University | National University of Singapore (NUS) |
Subject | Marketing Management |
Marketing Management Assignment, NUS, Singapore Evaluate how a book retailer of your choice uses the principles of marketing management, and critically appraise how it may have been affected
Evaluate how a book retailer of your choice uses the principles of marketing management, and critically appraise how it may have been affected as a result of market environmental challenges posed by Covid-19. Your work should include consideration of the following :
1) The marketing environment, and critical appraisal of how your chosen book retailer has been affected as a result of Covid-19.
2) Segmentation, targeting and positioning related to your chosen book retailer including an appropriate perceptual map including its competitors.
3) The marketing mix and the application of theory to your chosen book retailer. You aim to use at least one theory/ model for each element of the 7Ps marketing mix.
4) Recommendations as to how you think the book retailer should evolve based on our analysis in this assessment.
You should draw upon relevant academic as well as practitioner sources to support your points You are expected to undertake your own desk research to update your understanding of the current corporate context of the company. Your work should be in a creative, critical, and evaluative manner.
Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised.
Buy Custom Answer of This Assessment & Raise Your Grades
Get exceptional essay writing services and reliable assignment help Singapore for Marketing Management at My Assignment Help sg. Our expert writers deliver high-quality and customized content to help you excel in your marketing studies. Trust My Assignment Help sg for professional support and guidance in achieving academic success in Marketing Management.
- Imagine that you are currently working for a precision medicine startup: Machine Learning Paper Review in Precision Medicine, Written Assignment 1, NUS, Singapore
- Go Business offers PSG solutions for enterprises in Singapore: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Project Control Monitoring, Assignment, HU, Singapore: Deliberate Project MONITORING AND CONTROL or PMC Identification
- DSM500: Final Project Report, Coursework 2, UOL, Singapore
- DSM080: Financial Markets, Assignment, UOL, Singapore: A grapefruit juice futures contract is for 15,000 pounds of frozen grapefruit juice
- DSM080: Financial Markets, Assignment, UOL, Singapore: The share price of a certain stock today is $42.50, and five-month European style call options with a strike price of $45 currently sell for $4.25.
- DSM080: Financial Markets, Assignment, UOL, Singapore: A trader who is working in the gold markets is able to borrow money at the interest rate of 7% per annum
- DSM080 Financial Markets, Assignment, UOL, Singapore: A dollar-based American corporation has decided that it will have to pay 6 million UK pounds in three months
- Principle of Finance Assignment, UCD, Singapore: National Gaming Inc. (National) operates the weekly lottery in the country
UP TO 15 % DISCOUNT