| University | Amity Global Institute (AGI) |
| Subject | Fashion Marketing |
Fashion Marketing Report, AGI, Singapore The report should make reference to a recent marketing campaign for the fashion organization of your choice
Task
In this task, you should adopt the role of a Marketing Consultant asked to contribute a report to a fashion organization of your choice.
The 4000-word report should make reference to a recent marketing campaign for the fashion organization of your choice. This campaign should be noteworthy in terms of it being particularly innovative or a step-change for the organization or controversial. Your report should include a summary of the organization’s recent (two years) marketing strategy and activities and must include a precis of the campaign you have identified. You should clearly identify the macroenvironmental drivers and dynamic competitive context that initiated the campaign. You should then evaluate the campaign and make a recommendation to the organization. You need to justify the recommendation you propose.
Within this report, a formal structure should be used. This report needs to incorporate the key factors in fashion marketing and include current marketing theory. It needs to show a strong and clear appreciation of a variety of marketing strategy theories, tools, and techniques and their application in practice.
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