| University | National University of Singapore (NUS) |
| Subject | Digital Marketing |
Digital marketing Assignment, NUS, Singapore Find two examples where companies have leveraged the long-tail effect in their business
1. Find two examples where companies have leveraged the long-tail effect in their business. Explain how these companies have utilized it.
2. How has the banking sector transformed the traditional four Ps to incorporate digital technologies? You can also choose to write about your choice of company, sector, or industry instead of the banking sector.
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