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Digital marketing Assignment, NUS, Singapore Find two examples where companies have leveraged the long-tail effect in their business
University National University of Singapore (NUS)
Subject Digital Marketing
Posted on: 25th Jul 2023

Digital marketing Assignment, NUS, Singapore Find two examples where companies have leveraged the long-tail effect in their business

1. Find two examples where companies have leveraged the long-tail effect in their business. Explain how these companies have utilized it.

2. How has the banking sector transformed the traditional four Ps to incorporate digital technologies? You can also choose to write about your choice of company, sector, or industry instead of the banking sector.

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