University | Republic Polytechnic (RP) |
Subject | H2419C Airline Marketing and Revenue Management |
H2419C: Analyse the Services Marketing Mix for Really Cool Airlines: Airline Marketing and Revenue Management Course Work, RP, Singapore
a. Analyse the Services Marketing Mix for Really Cool Airlines.
b. Really Cool Airlines shortlisted four customer segments: Budget, Business, Frequent Flyer and Family. Recommend TWO (2) target customer segments that Really Cool Airlines should focus on. (6 marks)
c. Based on the services marketing mix and target customer segments in (a) and (b),
-
- Recommend TWO (2) marketing approaches for Really Cool Airlines.
- Explain with TWO (2) reasons whether Really Cool Airlines should roll out a Loyalty Programme.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Revenue Management
d. Based on the forecasted data above, calculate the following data for Really Cool Airlines’ BKK – NRT – BKK route: –
-
- Total distance travelled per day (2 marks)
- Total capacity per day (2 marks)
e. Average daily revenue per passenger (2 marks)
- Average daily Passenger Load Factor (2 marks)
Buy Custom Answer of This Assessment & Raise Your Grades
e. Assess Really Cool Airlines’ forecasted average daily Passenger Load Factor for their BKK – NRT – BKK route. Examine TWO (2) factors that could have affected the Passenger Load Factor during the first month of operations and explain how each factor can be managed. (10 marks)
f. Examine TWO (2) ways to help Really Cool Airlines forecast better. (6 marks)
g. Really Cool Airlines intends to have a fare promotion in May 2024. Recommend ONE (1) tactical pricing method for the fare promotion. (3 marks)
f. Recommend an inventory control method for the Bangkok – Narita – Bangkok route to maximise revenue. (3 marks)
Buy Custom Answer of This Assessment & Raise Your Grades
Elevate your understanding of H2419C Airline Marketing and Revenue Management with our dedicated expertise. Rely on our distinguished assignment help service in Singapore and access specialized guidance through our exclusive Report Writing Services. Singapore students, optimize your academic journey by investing in our experts' personalized assistance. Click now to access our top-tier support, conquer your assignments, and excel in the intricacies of airline marketing and revenue management. Your academic success is just a click away!
Tags:-
- Imagine that you are currently working for a precision medicine startup: Machine Learning Paper Review in Precision Medicine, Written Assignment 1, NUS, Singapore
- Go Business offers PSG solutions for enterprises in Singapore: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Project Control Monitoring, Assignment, HU, Singapore: Deliberate Project MONITORING AND CONTROL or PMC Identification
- DSM500: Final Project Report, Coursework 2, UOL, Singapore
- DSM080: Financial Markets, Assignment, UOL, Singapore: A grapefruit juice futures contract is for 15,000 pounds of frozen grapefruit juice
- DSM080: Financial Markets, Assignment, UOL, Singapore: The share price of a certain stock today is $42.50, and five-month European style call options with a strike price of $45 currently sell for $4.25.
- DSM080: Financial Markets, Assignment, UOL, Singapore: A trader who is working in the gold markets is able to borrow money at the interest rate of 7% per annum
- DSM080 Financial Markets, Assignment, UOL, Singapore: A dollar-based American corporation has decided that it will have to pay 6 million UK pounds in three months
- Principle of Finance Assignment, UCD, Singapore: National Gaming Inc. (National) operates the weekly lottery in the country
UP TO 15 % DISCOUNT