University | Singapore University of Social Science (SUSS) |
Subject | HDS501: Qualitative Research Methods and Analysis |
HDS501: Qualitative Research Methods and Analysis Research Paper, SUSS, Singapore A company Home Cookers is planning to launch a new rice cooker targeting the busy working class who still want to enjoy home-cooked meal
Background
A company HomeCookers is planning to launch a new rice cooker targeting the busy working class who still want to enjoy home-cooked meals. This new rice cooker utilizes artificial intelligence to cook over 100 one-pot meals. Furthermore, users can remotely control the rice cooker to start cooking such that the food will be cooked by the time they are home from work.
However, the company is unsure of how to effectively launch this new rice cooker. To date, it has yet to conduct any research on the rice cooker market. It does not have much knowledge about the rice cooker market. The only data it regularly has is the sales figures of its own products. It has no knowledge of who the users are, their cooking habits, and their opinions toward its brand and competitors’ brands.
The management of HomeCookers is thinking of conducting a new product feasibility study to understand the rice cooker market. The management is hoping that the results from the new product feasibility study will provide them with a better understanding of the acceptance of this new rice cooker in the Singapore market. With this knowledge, the management hopes that this will help its company to develop an effective strategy to launch the new rice cooker.
Task
Assuming the management of HomeCookers has contacted you, a research agency, to write and submit a research proposal (maximum 2,000 words) for the new product feasibility research study. The objectives of this research study are to understand the attitudes of consumers toward this new product and their likelihood to purchase this new rice cooker. In the research proposal, you are to recommend a suitable research design to meet the information needs of the management of Home Cookers.
Buy Custom Answer of This Assessment & Raise Your Grades
Discover the art of qualitative research methods and analysis with My Assignment Help SG. Our online assignment help in Singapore offers tailored assistance for HDS501 research papers at the Singapore University of Social Science (SUSS). Delve into the intricacies of qualitative research under the guidance of skilled professionals. With our reliable services, you can excel in your academic journey and unlock the secrets of qualitative analysis. Trust My Assignment Help SG for an enriching and successful academic experience.
- Imagine that you are currently working for a precision medicine startup: Machine Learning Paper Review in Precision Medicine, Written Assignment 1, NUS, Singapore
- Go Business offers PSG solutions for enterprises in Singapore: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Project Control Monitoring, Assignment, HU, Singapore: Deliberate Project MONITORING AND CONTROL or PMC Identification
- DSM500: Final Project Report, Coursework 2, UOL, Singapore
- DSM080: Financial Markets, Assignment, UOL, Singapore: A grapefruit juice futures contract is for 15,000 pounds of frozen grapefruit juice
- DSM080: Financial Markets, Assignment, UOL, Singapore: The share price of a certain stock today is $42.50, and five-month European style call options with a strike price of $45 currently sell for $4.25.
- DSM080: Financial Markets, Assignment, UOL, Singapore: A trader who is working in the gold markets is able to borrow money at the interest rate of 7% per annum
- DSM080 Financial Markets, Assignment, UOL, Singapore: A dollar-based American corporation has decided that it will have to pay 6 million UK pounds in three months
- Principle of Finance Assignment, UCD, Singapore: National Gaming Inc. (National) operates the weekly lottery in the country
UP TO 15 % DISCOUNT