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HLT6052: Public Relations and Sponsorship for Tourism, Hospitality & Events Assignment, CMU, Singapore: Evaluate the importance of public relations to the tourism, hospitality, and events industries
University Cardiff Metropolitan University (CMU)
Subject HLT6052: Public Relations and Sponsorship for Tourism, Hospitality & Events Assignment
Posted on: 14th Jun 2023

HLT6052: Public Relations and Sponsorship for Tourism, Hospitality & Events Assignment, CMU, Singapore: Evaluate the importance of public relations to the tourism, hospitality, and events industries

  • Evaluate the importance of public relations to the tourism, hospitality, and events industries, with particular consideration to the concept of “Reputations”.
  • Critically assess the opportunities and threats that the Internet and social media present to the effective management of public relations for the tourism hospitality and events industries.
  • Research and evaluate a range of issues affecting public relations and sponsorship most relevant to THE industries, including technological, business, political, geographical, cultural, social, and ethical.
  • Research and evaluate cases that reflect good practice and effective strategies in public relations and sponsorship management in THE industries.

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