University | Singapore University of Social Science (SUSS) |
Subject | Innovation Strategy and the Corporation |
Innovation Strategy and the Corporation Case Study, SUSS, Singapore How does your company create innovation and where does this fit in terms of overall corporate strategy
- How does your company create innovation and where does this fit in terms of overall corporate strategy?
- How does your company manage innovation internally (and externally)?
- How does your company appropriate and exploit innovation?
- As an aid to constructing your case study, think about the following:
- What are the key innovation processes and how are they managed?
- What is the strategy to source, capture and exploit innovation?
- How does what you find in your company relate to theoretical concepts/frameworks?
- What can your company do better in terms of innovation?
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