|University||Singapore University of Social Science (SUSS)|
International Business Case Study SUSS, Singapore Country to enter: Spain (Bernzomatic’s market entry into Spain)
the task is to 1.
- Country to enter: Spain (bernzomatic’s market entry into Spain)
- Conduct detailed analysis using the framework(s) learned in the International Business module
- Recommend if the company should make a market entry there (or not), and if so, through which market entry mode.
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