|University||Birmingham City University (BCU)|
International Business Assignment, BCU, Singapore Introduction to the chosen company Analysis of the microenvironment innovation/R&D market international orientation, assets, supply chain
To complete this project, you will need to analyze the company, industry, and the home country’s macro-level data. The company’s annual report and website, share market, FAME, MINTEL, STATISTA, GMID passport, CIA.Gov and ONS could be a good source of data forming the analysis. The resource-based view should provide the theoretical underpinning for this project.
- Introduction to the chosen company
- Analysis of the microenvironment innovation/R&D/market/international orientation, assets, supply chain needs to be measured here.
- Analysis of the industry
- Identify the company’s strategic positioning within the industry
- Analyse the product/service portfolio offered by the company
- Establish the target segment served by the company in its home and host.
- Recommend for internationalization.
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