|University||National University of Singapore (NUS)|
|Subject||MKT3402A: Consumer Behavior|
MKT3402A: Consumer Behavior Report, NUS, Singapore Critically analyse product and marketing appeals in terms of consumer behaviour and examine the personal, marketing
This assignment is designed to provide you with an opportunity to
(1) critically analyse product and marketing appeals in terms of consumer behaviour.
(2) examine the personal, marketing and managerial applications of consumer behaviour.
- Select a current video advertisement for a good or service that is of interest or relevance to you both from YouTube.
- Write a report addressing the consumer behaviour topics/criteria associated with the selected advertisement.
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