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MKT360: Internet & Social Media Marketing Essay, SUSS, Singapore Choose a live website Ben & Jerrys Singapore and conduct a critical analysis that covers but is not limited to the following key areas
University Singapore University of Social Science (SUSS)
Subject MKT360: Internet & Social Media Marketing
Posted on: 4th Jul 2023

MKT360: Internet & Social Media Marketing Essay, SUSS, Singapore Choose a live website Ben & Jerrys Singaporeand conduct a critical analysis that covers but is not limited to the following key areas

Assignment No. 1

Topic 1: Choose a live website Ben & Jerrys Singapore(corporate, professional organizations, civic groups, consumer goods, professional services,  SME’s) and conduct a critical analysis that covers but is not limited to the following key areas: impressions on online presence, message analysis, and method analysis. Then, provide strategic recommendations based on your findings.

Topic 1:   ICE CREAM      

Ben & Jerrys Singapore

  • https://www.benjerry.com.sg/about-us

The essay should have the following format:

Introduction
• Overview of the company.
• Initial impression of an online presence.

Message Analysis
• Aim of the website.
• Website’s main message and call to action.

Method Analysis
• Identification of current online strategy.
• Methods currently used to engage the audience.
• Effectiveness of methods used to deliver the main message and call to action.

Strategic Recommendations
• Tactics not used but can be incorporated to deliver the main message and reach out to audiences.
• Suggested changes and/or enhancements to the current strategy.
• Suggestions to leverage on New and Social Media.
• Intended effects.

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