|University||Singapore University of Social Science (SUSS)|
MKT368 Digital Marketing Assignment, SUSS, Singapore Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing.
Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing. As such, they have engaged you to conduct a digital audit and evaluate the health of their online/digital presence.
(a) Analyse the health of the online presence of Flash Coffee Singapore. Do this by conducting a digital audit (refer to seminar 2 slides). Refer to the following framework that has been discussed in class for evaluating the health of online/digital presence. Your answer should include the following:
1. Identify digital platforms used by the brand.
2. Content analysis and evaluation
3. Persona(s) of the target audience
4. Reach of their content to the target audience
5. Alignment in the usage of platforms, content, target audience and reach.
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