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MKT3715: Delivering customer value is a vital part of B2 B's product marketing strategy and discuss why customer value is important in general: Business-to-Business Marketing Course Work, NUS, Singapore
University National University of Singapore (NUS)
Subject MKT3715: Business-to-Business Marketing
Posted on: 30th Jun 2023

MKT3715: Business-to-Business Marketing Course Work, NUS, Singapore Delivering customer value is a vital part of B2 B’s product marketing strategy and discuss why customer value is important in general

Questions

  1. Delivering customer value is a vital part of B2 B’s product marketing strategy. First, please discuss why customer value is important in general. Next, please provide two benefits and two sacrifices related to Amazon Business, which could be central for customers when defining the marketplace’s customer value. Please explain your choices!
  2. Mr. Burkland states that there is no “Tube or TV/radio advertising yet” for Amazon Business in the UK. Please develop a brief advertising program for one of those media channels

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