| University | RMIT University (RMIT) |
| Subject | MKTG1053 Services Marketing Assignment |
Posted on: 18th Oct 2023
MKTG1053 Services Marketing Assignment, RMIT, Singapore: Develop an infographic to provide the 3 gaps that you identified from the teaching services of RMIT & SIM
Question One
Specifically for the Teaching services of RMIT & SIM:
- Develop an infographic to provide the 3 gaps that you identified from the teaching services of RMIT & SIM, and recommend strategies to close the gaps.
- Write a complete explanation of every part of the service gap model for your education provider using specific examples and observations from your experience. You are required to use in-text citations and a reference list if you draw from external sources.
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Question Two
- Using Bitner’s servicescape model, create an infographic to suggest realistic enhancements you will make to the ambient condition using signs, symbols, and artifacts to the study areas on the SIM campus.
- Write a complete explanation of each part of your infographic using specific examples and observations. You are required to use in-depth research and a reference list if you draw from external sources.
Question Three
Specifically for Student Services for SIM:
- From the analysis you made above, create an infographic of how the SIM Student services & support team handled customers’ complaints, and suggest what could be done using the three dimensions of justice for service recovery model.
- Write a complete explanation of each part of your infographic using in-depth research. You are required to use specific examples and observations from your experience and a reference list if you are using external sources.
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