UP TO 15 % DISCOUNT

Get Your Assignment Completed At Lower Prices

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
MKTG2010: Marketing Research Report, NU, Singapore A total of 100 Australian consumers were recruited through a professional online panel company
University Newcastle University (NU)
Subject MKTG2010: Marketing Research Report
Posted on: 18th May 2023

MKTG2010: Marketing Research Report, NU, Singapore A total of 100 Australian consumers were recruited through a professional online panel company

Word Association Task

A total of 100 Australian consumers were recruited through a professional online panel company, QuestionPro. Participants were shown both an image of Chris Hemsworth and Channing Tatum and were asked to type in the first word that came to their minds when viewing the picture of each celebrity.

Online Questionnaire

A total of 200 Australian consumers were recruited through a professional online panel company, QuestionPro to participate in an online questionnaire. A between-subjects experimental design was adopted with participants allocated to one of two experimental conditions: Chris Hemsworth (n=100) or Channing Tatum (n=100). Participants were shown an advertisement of either Chris Hemsworth endorsing Rule 1 Proteins, or Channing Tatum endorsing Rule 1 Proteins.

Both advertisements were identical, only the image of the celebrity was changed. After viewing the advertisement, participants were asked to rate their attitude towards the celebrity “Please indicate how you feel about the celebrity Chris Hemsworth/Channing Tatum: dislike/like unfavorable/favorable, negative/positive” (Nan and Heo, 2007), their attitude towards the brand “Do you think the brand is: bad/good, unpleasant/pleasant, worthless/valuable” (Low and Lamb, 2000), and their intention to purchase the product; “How likely is it that you would purchase a product from Rule 1 Proteins either for yourself or for someone else: unlikely/likely (Till and Busler, 2000).

Familiarity with the celebrity was also determined, including
the perceived fit of the celebrity to Rule 1 proteins using three items drawn from Till and Busler (2000) including: do not belong together/ do belong together, do not go together/ do go together and do not fit /do fit. Finally, participants were asked to indicate their level of protein use and
their age.

Buy Custom Answer of This Assessment & Raise Your Grades

Get Help By Expert

Introducing Expert Writing Solutions, your ultimate solution for academic success at Newcastle University (NU). Need assistance with journal writing or your individual assignments in the subject of MKTG2010: Marketing Research? Look no further! Our team of experts specializes in providing top-notch dissertation paper writing and research paper writing services tailored specifically for Singaporean students. With our services, you can conveniently pay our skilled professionals to take over your coursework and excel in your academic journey. Analyzing data from 100 Australian consumers recruited through a professional online panel company? We've got you covered! Trust Expert Writing Solutions for all your academic needs and witness remarkable improvements in your educational journey.

Categories:-
Tags:- Marketing Research NU MKTG2010 NU
Answer
Recent Solved Questions
No Need To Pay Extra
  • Turnitin Report

    $10.00
  • Proofreading and Editing

    $9.00
    Per Page
  • Consultation with Expert

    $35.00
    Per Hour
  • Live Session 1-on-1

    $40.00
    Per 30 min.
  • Quality Check

    $25.00
  • Total
    Free

New Special Offer

Get 30% Off

UP TO 15 % DISCOUNT

Get Your Assignment Completed At Lower Prices

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
My Assignment Help SG Services
My Assignment Help SG

Rated 4.9/5 Based on 22945 Singaporean Students