Assignment Brief

Module:

For a multinational organization, of your choice, carry out a critical analysis of their current E-Business strategy:

Required tasks

The report must include the following three elements:

•  Element 1 (L01 assessed) — an analysis of the impact of Covid-19 on the adoption and utilization of digital technologies, in the industry of your selected organization.
• Element 2 (L02 & LO3 assessed) — an evaluation of how your selected organization has managed to cope, adapt or survive during the pandemic. What are the implications for the organization operating in this industry, for instance, on their supply chain, eCRM, reintermediation or disintermediation strategies, etc.?
• Element 3 (L01 assessed) — a discussion and recommendation(s) on how revenue can be optimized and/ or how improvements can be made to increase market share and sustainability for your chosen organization. You may consider areas such as adding digital business models and capabilities, better use of digital marketing tools, or implementing the use of big data, fintech or blockchain and automation to enhance operational efficiency.

In addition, marks will be awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing, and written communication.