| University | Northumbria University (NU) |
| Subject | Marketing Account Management Assignment |
Marketing Account Management Assignment, NU, Singapore: Secondary research conducted on the company and its LinkedIn page
Your analysis should consider the following (but not be limited to):
• Secondary research conducted on the company and its LinkedIn page
• Secondary research conducted on the company’s competitors and their LinkedIn pages
• Does it have consistent branding?
• Has the company optimized its LinkedIn page for success?
• Is it SEO-friendly?
• Does it share engaging content regularly?
• Does it actively engage with the audience in comments etc.?
You are required to submit a maximum of 15 slides with visuals and text (minimum font size 18); excluding the declaration page and references page.
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