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Sports Marketing and Sponsorship Research paper, SIM, Singapore Select an existing sports apparel advertisement Evaluate how you can make positive changes to the advertisement based on marketing theories
University Singapore Institute of Management (SIM)
Subject Sports Marketing and Sponsorship
Posted on: 24th May 2023

Sports Marketing and Sponsorship Research paper, SIM, Singapore Select an existing sports apparel advertisement Evaluate how you can make positive changes to the advertisement based on marketing theories

Select an existing sports apparel advertisement. Evaluate how you can make positive changes to the advertisement based on marketing theories. You will need to conduct market research to provide supporting evidence. In your report, you may include some of the following.

a) Description of the selected advertisement and potential weakness

b) Key theories/concepts which suggest a better alternative

c) The changes made

d) Research methods including sample size and survey instrument

e) Findings and Discussion

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