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Social Media Marketing Essay, NUS, Singapore: Choose Two Public Relations Campaigns Run By NGOs And Perform A Comparative Analysis
University National University of Singapore (NUS)
Subject Social Media Marketing Essay
Posted on: 23rd Jan 2024

Social Media Marketing Essay, NUS, Singapore: Choose Two Public Relations Campaigns Run By NGOs And Perform A Comparative Analysis

Coursework 2: PR and Social Media Strategy Analysis

Description of task Your CW2 assessment will take the form of a 2,500-word essay:

  • Choose two public relations campaigns run by NGOs and perform a comparative analysis of the communication strategies they have used.
  • Draw on the notions of power, discourse, the public sphere, ethics, and activism covered in the module.
  • Refer to relevant academic and professional literature to make your argument.

This is an individual task. You must submit a Word document to Blackboard with the following information:

  • Cover page indicating your name, student number, module code (i.e. 2012MP: Public Relations and Social Media) and coursework title
  • A brief one-page summary of your chosen PR campaigns
  • A comparative analysis of two PR campaigns
  • Links to your chosen PR campaigns
  • Reference list – CU Harvard referencing style
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