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SOE09911: Strategic Management in a Global Context Case Study, ENU, Singapore Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy Use the case study to extract information
University Edinburgh Napier University (ENU)
Subject SOE09911: Strategic Management in a Global Context
Posted on: 24th Aug 2023

SOE09911: Strategic Management in a Global Context Case Study, ENU, Singapore Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy Use the case study to extract information

Questions:

  1. Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.
  2. Using Porter’s generic strategy, analyze AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis. 

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