• The future evolution of the automobile industry – the implications for Competition and Profitability at Ford Motor Company.
• The potential for reducing cost or providing superior service through cross-border integration in the wireless communication industry.
• The threat of ‘Whatsapp’ type platforms to the profitability of existing network providers such as Vodafone.
• The attempted capture of Allergen by Pfizer – a failure to find a way to capture value, lessons to future-proof Pfizer’s business.
• The crisis at Volkswagen – exercising effective Management control and regaining public trust – the cost of cheating the regulator.

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