INSTRUCTIONS TO STUDENTS:

1. This End-of-Course Assessment paper comprises 8 pages (including the cover page).
2. You are to include the following particulars in your submission: Course Code, Title of the ECA, SUSS PI No., Your Name, and Submission Date.
3. Late submission will be subjected to the marks deduction scheme. Please refer to the Student Handbook for details.

ECA Submission Guidelines

Please follow the submission instructions stated below:

A – What Must Be Submitted

You are required to submit the following THREE (3) items for marking and grading:

• A Report (you should submit this item first as it carries the highest weightage).
• A Video Presentation: refer to Canvas T/TG/RESIT course site > Assignments > ECA_VIDEO for the step-by-step guide on how to submit the video.
• The set of PowerPoint slides, converted to PDF, upon which the video presentation is based.

Please verify your submissions after you have submitted the above THREE (3) items.

B – Submission Deadline

• The THREE (3) items of Report, Video and Presentation Summary are to be submitted by 12 noon on the submission deadline.
• You are allowed multiple submissions till the cut-off date for each of the THREE (3) items.
• Late submission of any of the THREE (3) items will be subjected to mark-deduction scheme by the University. Please refer to Section 5.2 Para 2.4 of the Student Handbook.

C – How the (3) Items Should Be Submitted

• The Report: submit online to Canvas via TurnItIn (for plagiarism detection)
• The Video: submit online to Canvas (refer to Canvas T/TG/RESIT course site > Assignments > ECA_VIDEO for the step-by-step guide on how to submit the video)
• The Presentation Summary:
  o Submit online to Canvas via TurnItIn (PPT must be converted to PDF and submission is in PDF only)
  o The PPT must contain at least 20 words
• Avoid using a public WiFi connection for submitting large video files. If you are using public wireless (WiFi) connection (e.g. SG Wireless at public areas), you might encounter a break in the connection when sending large files.

D – Additional guidelines on file formatting are given as follows

E – Please be Aware of the Following

Submission in hardcopy or any other means not given in the above guidelines will not be accepted. You do not need to submit any other forms or cover sheets (e.g. form ET3) with your ECA.

You are reminded that electronic transmission is not immediate. The network traffic may be particularly heavy on the date of submission deadline and connections to the system cannot be guaranteed. Hence, you are advised to submit your work early. Canvas will allow you to submit your work late but your work will be subjected to the mark-deduction scheme. You should therefore not jeopardise your course result by submitting your ECA at the last minute.

It is your responsibility to check and ensure that your files are successfully submitted to Canvas.

F – Plagiarism and Collusion

Plagiarism and collusion are forms of cheating and are not acceptable in any form in a student’s work, including this ECA. Plagiarism and collusion are taking work done by others or work done together with others respectively and passing it off as your own. You can avoid plagiarism by giving appropriate references when you use other people’s ideas, words or pictures (including diagrams). Refer to the APA Manual if you need reminding about quoting and referencing. You can avoid collusion by ensuring that your submission is based on your own individual effort.   

The electronic submission of your ECA will be screened by plagiarism detection software. For more information about plagiarism and collusion, you should refer to the Student Handbook (Section 5.2.1.3). You are reminded that SUSS takes a tough stance against plagiarism or collusion. Serious cases will normally result in the student being referred to SUSS’s Student Disciplinary Group. For other cases, significant mark penalties or expulsion from the course will be imposed.

G – Use of Generative AI Tools (Allowed)

The use of generative AI tools is allowed for this assignment.

• You are expected to provide proper attribution if you use generative AI tools while completing the assignment, including appropriate and discipline-specific citation, a table detailing the name of the AI tool used, the approach to using the tool (e.g. what prompts were used), the full output provided by the tool, and which part of the output was adapted for the assignment;
• To take note of section 3, paragraph 3.2 and section 5.2, paragraph 2A.1 (Viva Voce) of the Student Handbook;
• The University has the right to exercise the viva voce option to determine the authorship of a student’s submission should there be reasonable grounds to suspect that the submission may not be fully the student’s own work.
• For more details on academic integrity and guidance on responsible use of generative AI tools in assignments, please refer to the TLC website for more details;
• The University will continue to review the use of generative AI tools based on feedback and in light of developments in AI and related technologies.

Video Presentation Evaluation Criteria

Note:  Students will be assessed on the quality of the presentation and not the quality of the video recording. However, the recording is expected to have video and audio clarity. Showing your PowerPoint projection in the background is NOT required.

Presentation Summary Evaluation Criteria

SECTION A (Total 65 marks)

Answer all questions in this section.

Question 1

Select an international airport (any airport except Singapore Changi Airport, Hamad International Airport, Kansai International Airport, Incheon International Airport, and London Heathrow Airport).

Question 1a

Analyse the financial strategies of your selected airport using the most recent reports. The analysis should cover revenue streams, capital investment approaches, debt management practices, and key financial performance indicators, with appropriate visualisations.

(30 marks)

Question 1b

Examine marketing strategies adopted by your selected airport to attract new airline services or routes. Relevant sources and proper citations are required. Comment on the effectiveness of those strategies.

(15 marks)

Question 2

Select an airport that has yet to widely adopt Industry 4.0 technologies in managing its operations.

Question 2a

Indicate two (2) Industry 4.0 technologies suitable for implementation at this airport. In your proposal, discuss the expected benefits, potential challenges in implementation, and strategies to cope with these challenges.

(10 marks)

Question 2b

Discuss how such technologies will impact the current design and/or operations of your selected airport’s components.

(10 marks)

SECTION B (Total 25 marks)

Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. Refer to Canvas T/TG/RESIT course site > Assignments > ECA_VIDEO for the step-by-step guide on how to submit the video.

(25 marks)

SECTION C (Total 10 marks)

Prepare a set of PowerPoint presentation slides upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.

(10 marks)

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