BHB2405 Assignment Brief

Sales Proposal for a Corporate Event 

Task Brief – Individual Project

Task Details

You are a hotel/event professional tasked with submitting a sales proposal for a corporate event. You may choose to submit a proposal for either a two-day team-building event or a corporate two-day seminar for 300 attendees. Your sales proposal should not exceed 2000 words.

The event can be tailored to suit any industry or theme, but it should be designed to meet the specific needs and objectives of your client. Remember to consider your client’s target audience, client objectives and industry trends.

You may use a variety of tools such as online search engines (Google) and GenAI tools to support your assignment. This may include brainstorming event concepts, exploring venue options, planning logistics and menus, and refining your proposal. The use of such tools is optional, and you should critically assess and adapt any information gathered to ensure it meets the assignment’s objectives and criteria.

Objectives

1. Develop their skills in event planning and proposal writing.
2. Effectively utilize online tools to enhance creativity and productivity in a professional context.
3. Critically evaluate and align your proposal with specific client needs and objectives.

Deliverables

Your assignment submission should include the following:

1. Cover Page
2. Table of Contents
3. Executive Summary: Your executive summary should include an overview of the corporate client and the event.
4. Sales Proposal:
   • Event concept and theme
   • Venue selection and logistics
   • Recommended menu(s)
   • Proposed event agenda
   • Budget and pricing
   • Additional services (if any)
5. Supplementary Materials:
   • Proposed floor plan (Use the Social Tables Diagramming Software to produce the floor plan)
   • Visuals, diagrams, or mock-ups to support the proposal.
6. Conclusion – Highlight any key points or unique features of your sales proposal, and how your recommended event concept/theme is creative and compelling and the appropriate “call-to-action”.
7. Appendices

Submission Requirements

Submit your assignment via the LMS drop box.

Save your file in pdf format with the following naming protocol:

BHB2405 FSM_Student ID_Student Full Name_Assignment 1

You are required to acknowledge any ideas and information which are not your own and use a standard form of reference. Plagiarism is not acceptable and will influence your grade. Turnitin is running upon your submission into LMS. (Use APA citation for referencing if required.)

Late submission will be accepted up to 4 days after the original deadline, with a penalty of a 15% marks deduction per day. No marks will be awarded for submissions received later than 4 days after the original deadline.

Late Submission

Late submission will be accepted up to 4 days after the original deadline, with a penalty of a 15% marks deduction per day. No marks will be awarded for submissions received later than 4 days after the original deadline.

BHB2405 Assessment Criteria Matrix (Individual)