University | National University of Singapore (NUS) |
Subject | Marketing Management |
Marketing Management Assignment, NUS, Singapore Evaluate how a book retailer of your choice uses the principles of marketing management, and critically appraise how it may have been affected
Evaluate how a book retailer of your choice uses the principles of marketing management, and critically appraise how it may have been affected as a result of market environmental challenges posed by Covid-19. Your work should include consideration of the following :
1) The marketing environment, and critical appraisal of how your chosen book retailer has been affected as a result of Covid-19.
2) Segmentation, targeting and positioning related to your chosen book retailer including an appropriate perceptual map including its competitors.
3) The marketing mix and the application of theory to your chosen book retailer. You aim to use at least one theory/ model for each element of the 7Ps marketing mix.
4) Recommendations as to how you think the book retailer should evolve based on our analysis in this assessment.
You should draw upon relevant academic as well as practitioner sources to support your points You are expected to undertake your own desk research to update your understanding of the current corporate context of the company. Your work should be in a creative, critical, and evaluative manner.
Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised.
Buy Custom Answer of This Assessment & Raise Your Grades
Get exceptional essay writing services and reliable assignment help Singapore for Marketing Management at My Assignment Help sg. Our expert writers deliver high-quality and customized content to help you excel in your marketing studies. Trust My Assignment Help sg for professional support and guidance in achieving academic success in Marketing Management.
- ELG101: Discovering Language Assignment, SUSS, Singapore: Speakers are creative users of the languages they speak. In our everyday interaction
- ELG101: Discovering Language Assignment, SUSS, Singapore: Demonstrate the articulation of the words in the above data set using the International Phonetic
- Principles of Project Management Individual Assignment, SUSS, Singapore: You are appointed a Project Manager in charge of organising and planning a project
- COR2223: Frontiers of Modern Computing Final Written Assignment, SMU, Singapore: Write a short story imagining a future scenario and how one or more of the modern computing technologies
- AC2101: Accounting Recognition and Measurement Assignment, NTU, Singapore: If NTU-C were to record the abovementioned transactions on 31 January, 28 February and 15 March 20×2
- BSE217: Motor Development, Control and Learning Assignment, SUSS, Singapore: Create a rating scale or categories of differentiation to rate the movement proficiencies of the individual
- BSE217: Motor Development, Control and Learning Assignment, SUSS, Singapore: Discuss the main theoretical foundations of Ecological Dynamics Theory
- NCO201: Learn To Learn, Learn For Life Tutor-Marked Assignment 2, SUSS, Singapore: Create a learning plan. Use this template to create your learning plan
- NCO201: Learn To Learn, Learn For Life Tutor-Marked Assignment 2, SUSS, Singapore: Self-reflection is a critical part of learning. By looking back at your process and analysing
- BPM301: LCC and Sustainable Design and Construction Assignment, SUSS, Singapore: A developer is building a new 3-storey sports complex on a 10-year leasehold land
UP TO 15 % DISCOUNT