Question 1

The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event  and any
other relevant websites, and answer the following questions:

(a)Describe the marketing mix strategy of the event:

(i) Product

(ii) Price

(iii) Promotion

(iv) Place

(b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:
(i) Product

(ii) Price

(iii) Promotion

(iv) Place

(c) Describe and discuss the sponsorship plan for the event. Discussions should include the attractiveness of sponsorship assets and the sponsorship tiers/levels and benefits.