1. Introduction

a. Introduce the problem or opportunity with supporting data and trends.

b. Clearly explain the background to the business problem or opportunity, and justify the reasons for, and the value of, the research to your employer and the wider academic community.

c. Outline the research project’s aims and objectives.

d. State the limitations and scope of the proposed research.

2. Literature Review 

a. Critically review key literature and recent academic publications around the subject area discussing key definitions, current theoretical frameworks, and research carried out in similar areas.

b. Develop a conceptual and theoretical framework for the research from the literature review explaining how and why it supports and informs your approach the research process.

3. Research Methodology

a. Explain and justify your research approach and strategy. b. Data collection: o Discuss data collection methods.