MKT368 Digital Marketing Assignment, SUSS, Singapore Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing.
Question 1
Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing. As such, they have engaged you to conduct a digital audit and evaluate the health of their online/digital presence.
(a) Analyse the health of the online presence of Flash Coffee Singapore. Do this by conducting a digital audit (refer to seminar 2 slides). Refer to the following framework that has been discussed in class for evaluating the health of online/digital presence. Your answer should include the following:
1. Identify digital platforms used by the brand.
2. Content analysis and evaluation
3. Persona(s) of the target audience
4. Reach of their content to the target audience
5. Alignment in the usage of platforms, content, target audience and reach.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
- Final Assignment: Migrating FashionOnline’s Infrastructure to AWS: A Strategy for Enhanced Availability and Data Protection
- HRM331: Talent Management – Strategic Shift from the War for Talent to the Wealth of Talent
- Marginalised Populations – The Structural and Cultural Exclusion of People Experiencing Homelessness in Singapore
- CVEN3501 Assignment 2: Groundwater Modelling of Drawdown from a Pumping Bore
- CSCI312 Assignment 2: Conceptual Modelling and Implementation of a Data Warehouse and Hive Queries
- CH2123 Assignment: Fugacity, VLE Modeling & Applications of Henry’s Law
- BAFI1045 Assignment -Constructing and Evaluating Passive and Active Portfolios Based on the Straits Times Index (STI)
- FIN2210E/FIN2212E Group Assignment: Financial Risk Management Analysis of Bursa Malaysia Companies
- FLM101 Assignment: A Film Analysis: Stylistic Techniques and Their Thematic Importance
- HRM Assignment Answer: Talent Transformation in the Age of AI: Turning Challenges into Opportunities via Ecosystem Innovation
UP TO 15 % DISCOUNT