Introduction

This is an individual coursework assignment.

You are to work on a report covering an in-depth analysis of the marketing and revenue strategies that had been implemented in a hotel setting (3, 4, or 5-star hotel rating) or your current workplace in the hospitality industry. More importantly, you are required to write the detailed findings and observations, put forward your recommendations and conclusion that are relevant and applicable to your selected hotel/company.

In your recommendations, you must take into consideration the internal and external environments impacting on your hotel/company’s strategies. The findings, analysis, evaluations, and recommendations are to be presented in a report.

You are required to apply what you had learned in this individual coursework assignment. Where appropriate, you are required to show evidence using tables, graphs, and articles, including photos.