MGT555: Innovative Strategies and Future Growth in the Gaming Industry| ECA-January Semester 2025

Question 1

The gaming industry is a major player in global entertainment. According to the “2024 State of Gaming Report” by Dentsu and GWI, the global gaming market has reached a staggering USD 184 billion, far surpassing the music (USD 28.6 billion) and film (USD 33.9 billion) markets combined. Based on New Zoo’s data:

• 23% of gaming revenue comes from PC games
• 28% of console games
• Almost half of mobile games

Moreover, 2.4 billion people worldwide engage in gaming, with the average age of a gamer increasing from 33 years in 2015 to 37 in 2024.

Select a gaming company that you find innovative and answer the following questions. Limit your main text discussion to 2,000 words, including in-text references.

Question 1a

Apply relevant strategic tools and frameworks to conduct an internal and external environment analysis for your selected company.

(15 marks)

Question 1b

Appraise the strategies that your selected company employed to achieve this significant success.

(40 marks)

Question 1c

Propose not more than THREE (3) new strategies so that your selected company can have continued success.

(45 marks)