6WBS0031 Global marketing , ethics and culture and business strategy and. Business commercial awareness Course Work, SMU Academy, Singapore: In a team, produce an Infographic for Situational Analysis and STP for the purpose
Assignment Title:
Global Marketing Plan Part 1
Description of the assignment, task, content, and structure:
In a team, produce an Infographic for Situational Analysis and STP for the purpose of exporting a local product to a Foreign Country.
Scenario:
You work in a Marketing Team. Your company has decided on a growth strategy for one of its products and wishes to export it to a Foreign Country. To achieve this, a global marketing plan must be developed.
As a priority, your Global Marketing Director is keen to understand the potential of the new market and target segment for the product and has asked the marketing team to produce an INFORGRAPHIC, that can easily be distributed to key stakeholders, showing the product’s potential as an export.
In your team, select an existing product or service that is made/produced in your country and culture. Prepare a CLEAR 2-PAGE INFOGRAPHIC covering Situational (market) Analysis, Segmentation, Target, and Position for the product in the new market and outline of integrated marketing communications strategy.
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