Assessment Brief

Drawing on your understanding of international marketing topics, you are required to produce a report of no more than 3000 words to fulfill the following brief.

In the first instance, you are required to select a foreign brand (You are NOT allowed to select the same brand as your first attempt). Based on your chosen brand prepare an international marketing plan for entry into the Singapore market.

The plan will include a brief analysis of Singapore to assess its level of attractiveness for your chosen brand. The plan should include a detailed discussion on the relevant areas of the international marketing mix and a comprehensive justification of your recommended marketing strategy and method of entry/operations. Please find the Assessment Guidelines below.