MKT6045 One Planet Business Assignment : Strategic Sustainability and Behavioural Change in Business
University | Birmingham City University (BCU) |
Subject | MKT6045 - One Planet Business |
Submission Information
Your presentation must be submitted via Moodle as single PowerPoint file of no more than 100MB in size. Any supporting handouts should also be uploaded at the same time. Hard copy (i.e. printed) submissions will not be accepted.
Late Submission
As set out in the Academic Regulations, if a student fails to attend for their allocated presentation timeslot, it will be classed as a failed attempt (unless the student has made a successful claim in relation to Extenuating Circumstances).
Time Allowance
The maximum time allowance for your presentation is: 15 minutes. After the student has delivered their presentation, there will be a brief Q&A.
Referencing Style
Harvard referencing must be used to identify the source of all facts, concepts and theories used in your document. More information on referencing is available via the library referencing guide.
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Use of Artificial Intelligence
Whilst AI tools can be helpful in assisting learning, when it comes to assessment, the Academic Misconduct Procedure is clear that this should be a student’s own original work and not the work of other people or AI tools.
The Use of AI Tools – Student Guidelines document follows the same guidelines your lecturers use. If you are unsure of whether AI is appropriate within your work, please read the guidelines or ask your lecturer. For advice and guidance around academic writing, please visit the Centre for Academic Success.
Academic Integrity Guidance
Academic integrity is the attitude of approaching your academic work honestly, by completing and submitting your own original work, attributing and acknowledging your sources when necessary. Understanding good academic practice in written and oral work is a key element of academic integrity. It is a positive aspect of joining an academic community, showing familiarity with and acknowledging sources of evidence. The skills you require at higher education may differ from those learned elsewhere such as school or college.
You will be required to follow specific academic conventions which include acknowledging the work of others through appropriate referencing and citation as explicitly as possible. If you include ideas or quotations that have not been appropriately acknowledged, this may be seen as plagiarism which is a form of academic misconduct. If you require support around referencing, please contact the Centre for Academic Success.
It is important to recognise that seeking out learning around academic integrity will help reduce the risk of misconduct in your work. Skills such as paraphrasing, referencing and citation are integral to acting with integrity and you can develop and advance these key academic skills through the Centre for Academic Success.
To learn more about academic integrity and its importance at university, you can access CAS resources on Moodle. Furthermore, you can book on to workshops and request 1-2-1 support around key academic skills.
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Academic Misconduct
Academic misconduct is conduct that has or may have the effect of providing you with an unfair advantage by relying on dishonest means to gain advantage and which therefore compromises your academic integrity.
The Academic Misconduct procedure sets out the process we will follow, and the penalties we may apply, in cases where we believe you may have compromised your academic integrity by committing academic misconduct.
Level 6 Marking Criteria:
- Developed an understanding of a complex body of knowledge, some of it at the current boundaries of an academic discipline. Through this, the holder will have developed analytical techniques and problem-solving skills that can be applied in many types of employment. The holder of such a qualification will be able to evaluate evidence, arguments, and assumptions, to reach sound judgements and to communicate them effectively. Should have the qualities needed for employment in situations requiring the exercise of personal responsibility, and decision-making in complex and unpredictable circumstances.
Who have demonstrated:
- A systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline an ability to deploy accurately established techniques of analysis and enquiry within a discipline.
- Conceptual understanding that enables the student:
- To devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of a discipline.
- To describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline.
- An appreciation of the uncertainty, ambiguity, and limits of knowledge.
- The ability to manage their own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline).
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Criterion | 0-20%
Fail |
20-39%
Fail |
40-49% | 50-59% | 60-64% | 65-69% | 70-79% | 80-100% |
Industry sustainability issues and organisation appraisal
(LO1, LO2, LO4) ~ 30 marks |
Little or no attempt to identify sustainability issues facing the industry. | Little or no evidence of research into the sustainability issues facing the industry AND findings are not communicated using an appropriate academic framework.
Offers little or no assessment of the extent to which the organisation is addressing the identified sustainability issues. |
Reasonable research into the sustainability issues facing the industry BUT findings are not communicated using an appropriate academic framework.
Offers some assessment of the extent to which the organisation is addressing the identified sustainability issues BUT lacks detailed research AND does not provide an overall conclusion. |
Reasonable research into the sustainability issues facing the industry, using an appropriate academic framework to communicate findings.
Offers some assessment of the extent to which the organisation is addressing the identified sustainability issues BUT lacks detailed research OR does not provide an overall conclusion. |
Good research into the sustainability issues facing the industry, using an appropriate academic framework to communicate findings BUT which lacks detail in places.
Good assessment of the extent to which the organisation is addressing the identified sustainability issues with basic conclusions drawn. |
Good research into the sustainability issues facing the industry, using an appropriate academic framework to communicate findings.
Good assessment of the extent to which the organisation is addressing the identified sustainability issues with clear conclusions drawn. |
A well-researched answer that offers excellent insight into sustainability issues facing the industry, using an appropriate academic framework to communicate findings.
Excellent assessment of the extent to which the organisation is addressing the identified sustainability issues with insightful conclusions drawn. |
In addition to meeting the marking criteria for a 70-79% grade, the work demonstrates an outstanding level of academic understanding, commercial awareness and professionalism that makes it stand out.
|
Recommendations for improving sustainability of the organisation
(LO3, LO4) ~ 30 marks |
Little or no attempt to provide recommendations for how the organisation could address one or more of the identified sustainability issues. | An attempt is made to provide recommendations for how the organisation could address one or more of the identified sustainability issues BUT recommendations are not valid. | Recommendations provided for how the organisation could address one or more of the identified sustainability issues BUT these lack detail AND are not all communicated / justified using appropriate academic frameworks. | Recommendations provided for how the organisation could address one or more of the identified sustainability issues BUT these lack detail OR are not all communicated / justified using appropriate academic frameworks. | Recommendations provided for how the organisation could address one or more of the identified sustainability issues, which are communicated / justified using appropriate academic frameworks. | Recommendations provided for how the organisation could address one or more of the identified sustainability issues, demonstrating a good understanding of appropriate academic frameworks. | Detailed recommendations provided for how the organisation could address one or more of the identified sustainability issues, demonstrating an excellent understanding of appropriate academic frameworks and a good level of commercial awareness. | In addition to meeting the marking criteria for a 70-79% grade, the work demonstrates an outstanding level of academic understanding, commercial awareness and professionalism that makes it stand out.
|
Behavioural change campaign
(LO3, LO4) ~ 30 marks |
Little or no attempt to develop a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers. | An attempt is made to develop a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers BUT the campaign does not contain any valid tactical activities. | Proposes a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers BUT these lack detail (such as visual mock-ups) AND are not all justified in relation to the target audience using appropriate behavioural change concepts. | Proposes a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers BUT these lack detail (such as visual mock-ups) OR are not all justified in relation to the target audience using appropriate behavioural change concepts. | Proposes a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers that includes visual mock-ups and is justified in relation to the target audience using appropriate behavioural change concepts. | Proposes a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers that includes visual mock-ups, demonstrating good insight into the target audience and behavioural change concepts. | Presents a detailed behavioural change campaign aimed at promoting sustainable behaviours amongst consumers that includes visual mock-ups, demonstrating an excellent understanding of the target audience and behavioural change concepts, and a good level of commercial awareness. | In addition to meeting the marking criteria for a 70-79% grade, the work demonstrates an outstanding level of academic understanding, commercial awareness and professionalism that makes it stand out. |
Structure and Organisation
(LO4) ~ 5 marks |
Few presentation materials used AND work not submitted as a Microsoft PowerPoint file.
Vocal delivery and body language is poor. Presentation is significantly over/under the time allowance. |
Few presentation materials used OR work not submitted as a Microsoft PowerPoint file.
Vocal delivery and body language is weak. |
Presentation materials are poorly formatted or inappropriate.
Some narrative structure apparent, although the work is difficult to follow in relation to the tasks. Vocal delivery and body language is mostly reasonable. |
Presentation materials are appropriate BUT basic.
Basic narrative structure that mostly aligns to the tasks. Vocal delivery and body language is reasonable. |
Presentation materials are appropriate.
Clear narrative structure that aligns to the tasks. Vocal delivery and body language is mostly good. |
Presentation materials are appropriate and well-formatted.
Clear narrative structure that aligns to the tasks. Vocal delivery and body language is good. |
Presentation materials are produced to a professional level.
Excellent narrative structure that aligns to the tasks. Vocal delivery and body language is excellent. |
In addition to meeting the marking criteria for a 70-79% grade, the work demonstrates an outstanding level of academic understanding, commercial awareness and professionalism that makes it stand out. |
Use of Sources to Support Work
(LO4) ~ 5 marks |
No attempt is made to provide source references provided for any of the presented work. | Limited source references are provided, which:
· Lack credibility · Are not formatted to Harvard standard (including no use of intext citations) |
Credible source references provided for some of the presented work BUT most are not formatted to Harvard standard (including no use of intext citations). | Credible source references provided for some of the presented work that are formatted to Harvard standard (including use of intext citations). | Credible source references provided for most of the presented work BUT most are not formatted to Harvard standard (including no use of intext citations). | Credible source references provided for most of the presented work that are formatted to Harvard standard (including use of intext citations). | A wide range of credible academic and professional source references provided for the presented work that are formatted to Harvard standard (including use of intext citations). | In addition to meeting the marking criteria for a 70-79% grade, the work demonstrates an outstanding level of academic understanding, commercial awareness and professionalism that makes it stand out. |
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