Business Research Method Assignments
PSB6012CL Business Research Methods: Brand Loyalty in Singapore’s Mobile Phone Market: A Proposal
Background According to Statista (2023), the mobile penetration rate in Singapore has remained high at 168.3%, or 1.68 mobile subscriptions per person. In another independent poll conducted in 2018 by Reuters Institute for the Study of Journalism, it was reported…
PSB60: Factors Influencing Customer Loyalty in Singapore’s Spa Industry| Report, Sem Nov 2024
 Background The spa industry in Singapore has been significantly impacted by the recent pandemic. In March 2020, the Singapore government implemented a temporary closure of spa outlets to control the coronavirus's spread. Post-lockdown, many Singaporeans avoided spas due to infection…
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