SOE09701: Strategic Management in Global Context Case Study, NTU, Singapore Drawing on your knowledge of the PESTLE model, analyze the external environment facing Severstal and identify
| University | Nanyang Technological University (NTU) |
Questions
1. Drawing on your knowledge of the PESTLE model, analyze the external
environment facing Severstal and identify the key external factors that impact
the company.
2. Carry out a 5 Forces analysis and analyze the attractiveness of the global steel industry in which Severstal operates.
3. Using Porter’s Generic Competitive Strategies, analyze the competitive strategy employed by Severstal.
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