MN3496K Assignment 2026

Question

Is innovation manageable or just a random gambling activity where you sometimes get lucky?  If it is manageable, how can firms organise and manage it – what general strategic approach might they use?

2500 words exclude bibliography

Introduction

• Brief introduction giving a quick profile of your chosen company
• Say why you have chosen this particular company
• Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area
  Graphic: Business model canvas
• Below your introduction, place a saved graphic of your completed business model for your company. Middle section: Spend about a third of your word count on explaining the business model that you have constructed
  Spend most of the remaining word count explaining how and where innovation fits in
• What are the key innovation processes, and how are they managed?
• What is the strategy to source, capture, and exploit innovation?
• How does what you find in your company relate to theoretical concepts/frameworks?
• What can your company do better in terms of innovation?
• Can you use a company that you have researched for another course ?
• Yes, though take care!! You can use the evidence/sources that you have collected, but this does not mean a cut and paste of text that you have submitted in another assignment.

If you do that, you will be plagiarizing yourself, which is an academic offense.

– Use paragraph towards the end to explore your recommendation

– Conclusion

– Recommendation can be combined with the conclusion

Bibliography

• No need to provide references on the template
• Fill in all sections using brief bullet points
• When you are happy that you have all you need, save the template as an image and insert into your assignment
• Revenue stream – No need for lots of accounting detail. Provide just an overview of key revenue streams
• Cost structure – No need for lots of accounting detail. Provide just an overview of likely key cost drivers.