Principles of logistics management Assignment, SIM, Singapore: Explain how the company competes in its industry. You can look at the competition, the players in the industry
| University | Singapore Institute of Management (SIM) | 
Assignment Brief (80%, 100 marks)
Choose a grocery shop that is locally operated but not necessarily locally owned. It can be an existing small business or a start-up. Refrain from using companies that you have no association with and are located on the Internet. You are to ensure that you know the owner(s) or someone in the organization who can answer any questions posed to them.
Your task in this assignment is to evaluate the logistics of the chosen company, applying the knowledge that you have learned in this subject, whether the company’s logistics is achieving its objectives i.e., being responsive or efficient to its customers’ needs. The process of assessing the company’s logistics must meet the following requirements:
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1. Introduction (500 words)
- Explain how the company competes in its industry. You can look at the
competition, the players in the industry, and the regulations that govern
them, customer expectations in the supply chain, including those of the
end consumer, and so on, which would justify the approach the company
is taking. The statements that you make must be supported by evidence
from credible and independent references. - e You need not attempt to address this section using PESTLE, Porter’s 5
Forces, SWOT, etc. Base your assessment on anecdotal evidence
obtained from the owner(s) of the company themselves, or publicly
available information. 
2. Order Fulfilment (500 words)
- Logistics creates value by delivering orders when and where they are
needed. An important issue in order fulfillment then, is reducing order
cycle times. - In that sense, consider and explain how well the company coordinates all the activities that comprise the order cycle. This would include the placing of production facilities in the right location, leveraging appropriate process technologies to streamline order processing, and carrying the right quantity and mix of inventory to rapidly fulfill complete orders.
 
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