• Identify and clearly communicate the air cargo business model defined and implemented by Cathay Pacific.
• Identify and clearly describe Cathay Pacific’s global air cargo operations and passenger/freighter network.
• Assess and discuss how Cathay Pacific is responding to air cargo shippers’ requirements in terms of products/ services offered in the global air cargo market.
• Assess and explain how Cathay Pacific is capturing and delivering value from its global air cargo operations.
• Quantify and analyze the business performance of Cathay Pacific’s business model in terms of annual freight tonne kilometers performed (FTKs). annual tonnage. and annual air cargo revenues for the past ten years.

Tasks

• Explain the role of the air cargo mode in air cargo supply chains.
• Discuss the Cathay Pacific business model and how the airline is responding to global air cargo shippers’ logistics and supply chain requirements.
• Examine and describe Cathay Pacific’s regional and long•haul passenger and freighter aircraft networks.
• Discuss the role played by dedicated freighter aircraft in the Cathay Pacific business model.
• Distinguish and explain the product/service offerings developed and implemented by Cathay Pacific in order to capture and deliver value from their participation in the global air cargo market.
• Analyse and explain the annual air cargo traffic volumes and the financial importance of air cargo for Cathay Pacific for the past ten years.
• Identify and discuss the factors that have either positively or negatively influenced Cathay Pacific’s annual air cargo volumes and air cargo revenues over the past decade.

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