Question 1

Singapore Land Authority (SLA) recently announced that it will be calling for tenders for vacant units at Dempsey over the next few months. With a plan to turn Dempsey into a green lifestyle destination, SLA is looking for “more innovative concepts, including sustainability initiatives” in the new rounds of tenders.

SLA wants to further enhance the appeal of the Dempsey area by introducing broader uses which could include artisan craft and wellness, and local and international cuisines.

At the same time, there has been a growing interest in how to implement sustainable practices in the food and beverages (F&B) industry, ranging from procurement, production, and packaging to food waste management. This aligns well with your belief that a successful F&B business should engage in sustainable practices and not just focus on making profits.

Prompted by the latest announcement from SLA, you are keen to explore the possibility of establishing an F&B business with sustainability initiatives at Dempsey.

However, you are also cognizant of the significant investment required and the need for good planning before embarking on this venture. Through your contacts and network, you have spoken with several potential investors who have requested a preliminary proposal prior to further discussion. [Sources: Adapted from Metteo (2022)].

Required:

You are to construct a business model canvas to analyze the opportunity for launching an F&B business that adopts sustainability initiatives.

In your report, you should appraise in detail each section of the business model canvas.

The report should also include a detailed financial analysis to demonstrate the financial viability of the venture.

Question 2

Develop a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.

Question 3

Develop a set of PowerPoint presentation slides upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.