Learning Outcomes:

• Identify and describe the key components of the strategic management process and how they can be applied in organizations.
• Assess and judge strategic inputs, including the external and internal environment, strategic mission, and strategic intent.
• Create a strategy including synthesizing appropriate elements of business-level strategy, competitive dynamics, corporate-level strategy, cooperative strategies, and international strategies.
• Examine the relationship between strategic inputs, strategic actions, and strategic outcomes to design a strategic plan.

Assessment details

1. Conduct a macro-level analysis to identify and analyze the main macro-level elements and their potential impact on the organization.
2. Conduct an industry-level analysis incorporating the use of Porter’s Five Forces model, and identify the Key Success Factors of the industry to determine the attractiveness of the industry.
3. Identify and classify resources and capabilities in terms of threshold and distinctive capabilities required at the operating level for Bonza to compete successfully in the industry.