Digital Business, Consulting paper for DAISO

1. Identify possible challenges that DAISO may face when implementing the recommendation.

Recommendation: Increase digital presence such as organising campaigns, increase presence on various social media platforms. And suggest solutions to address the challenges. Ie, loss of revenue in the short term, incurring additional business costs, disrupting customer service or experience in the short term during the implementation of these intelligence technologies.

2. Not more than 1500 words.

3. Supporting references in Harvard Reference Style. From academic journals or case studies from a successful organisation.

A. Introduction (300 words) – Brief introduction about DAISO. – Current status: lack of digital presence. – Recommendation, increase digital presence, ie, organising global/ regional product campaign, better utilisation of social media for digital marketing for DAISO.

B. Main Body (1000 words) – Discussion in depth on the main challenge, impact on the business in the short term and recommendations on how to overcome the challenge and minimise business impact. – Supported with reference from academic journals/ literature and/ or case studies.

C. Conclusion (200 words) – Conclude and summaries the report.

D. Reference List – Harvard referencing style. – 5-10 recognisable references.