For a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience.

Your task for this case study is to focus on how a digital marketing issue has been experienced by an organisation through the eyes of a human protagonist. You could begin by telling us about a key turning point in the scenario and the dilemma that your human protagonist is faced with. You could then continue by outlining the wider circumstances and choices faced by your human protagonist that result from this dilemma. Examples of successful previous case studies have included work on PR disasters, choices around how to spend limited (digital) marketing resources, or how to implement new digital marketing tools.

Please use the following structure:

(1) Abstract (150 words max which is not included in the word count)

(2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case)

(3) Body case content (use approximately 3-5 sub-headings)

(4) 4-5 numbered questions that can be answered from the case content
Absolute maximum word limit 1,500 – this excludes all the title page, tables/graphs/diagrams, abstract, and an extensive bibliography. Please note that graphs and illustrations are not included as the TurnItIn software will not count the words in graphic file formats. Please do not write your own name anywhere on the paper. Please submit your work as a word document via TurnitIn link.

One of the best ways to prepare for this assignment (beyond attending all the lectures and seminars and covering all the specified readings) is to try to set yourself with a social media presence.  Why not find a personal interest, social cause or political campaign or just look to explore ‘brand me’, develop some content (blog, vlog, videos, memes, photography) and then use a range of digital marketing platforms to try to create an audience. Don’t spend any money, there is lots of free stuff you can do.

Do not consider outsourcing your assignment, we have a number of clever ways of spotting these (it is very easy) and the sanction can result in leaving the university.

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