COM223 Writing for Strategic Communication Assignment, SUSS, Singapore: Discuss traits of effective writing across an organization’s strategic communication functions
Learning Outcomes
Knowledge & Understanding (Theory Component)
By the end of this course, you should be able to:
• Describe the writing process
• Discuss traits of effective writing across an organization’s strategic communication functions
Key Skills (Practical Component)
By the end of this course, you should be able to:
• Apply effective writing techniques across an organization’s strategic
communication functions
• Write effective public speeches
• Develop key public relations documents including news releases, fact sheets,
executive biographies and for an organization’s social media
• Formulate writing strategies to embark on key types of organizational
communication including letters, memos, and e-mails
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