Question 3

Analyze the operation (in the areas of governance and funding) and the marketing activities of Seoul’s Convention Bureau. Propose an area they can enhance or develop.

Relevant examples and explanations should be given to illustrate and elaborate the points. You should state and justify any assumptions and conclusions made, with their limitations and exceptions/exclusions.
Remember to cite the authors of the literature as the sources of your analysis; both in the text (surnames and date) and in the complete list of References in alphabetical order – surnames first, then initials – at the end of the Research Report. Referencing your research is one of the marking criteria. Note the penalties for Plagiarism. You are expected to research and reference a minimum of 10 journals or articles.