This is a research-based assignment. Your analytical discussion must be supported by relevant sources of information, both academic and non-academic.

You are required to produce a 3750-word essay based on the following tasks:

1. An introduction to the company and its current approach to corporate responsibility and sustainability (10%)
2. With reference to the triple bottom line, discuss the key dilemmas involved in being an ‘ethical’ company. Ensure your answer is theoretically grounded and relates to the sector and organizational context outlined in the scenario

• Ethical Dilemma: is it right or wrong, the law does it help

3. Drawing upon a value chain and resource-based view, discuss the company’s source(s) of competitive advantage

• Must do supply chain