MKT361: Business-to-Business Marketing Course Work, SUSS, Singapore The mini case lists some examples of products sold to different customers on Amazon Business
1. The mini case lists some examples of products sold to different customers on Amazon Business. Please choose one of the listed customers and one of the products they may buy. For the chosen customer-product “pair” please discuss:
- the category of business customer the buyer is for the seller,
- the type of industrial goods the buyer is purchasing,
- what type of buying situation is the buyer most likely facing
- what could the chosen seller do to leverage this specific buying
situation.
Please support all your choices with reasoning!
2. Delivering customer value is a vital part of a B2B product marketing strategy. First, please discuss why customer value is important in general. Next, please provide two benefits and two sacrifices related to Amazon Business, which could be central for customers when defining the marketplace’s customer value. Please explain your choices!
3. Mr. Burkland states that there is no “Tube or TV/radio advertising yet” for Amazon Business in the UK. Please develop a brief advertising program for one of those media channels!
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Are you in need of expert assistance for your Business-to-Business Marketing assignments? We've got your back! Singapore students at Singapore University of Social Science (SUSS) can pay our experts to get reliable help. Our team is well-equipped to support you with your MKT361: Business-to-Business Marketing coursework, ensuring you achieve the desired results. Trust our experienced professionals and take advantage of our comprehensive assignment writing service uk. Say goodbye to academic struggles - choose our services today and make your academic journey at SUSS a successful one.
- CVE2332 Seepage and Flownet Assignment Report: Singapore River Cofferdam Case Study for Optimal Sheet Pile Design
- NUR 3015 Mental Health Policy Assignment Report: Community Nursing Recommendations for Reducing Mental Health Issues in Singapore
- DSWSH MC2 Electronic Security Assignment : AIS School Protection Plan Using IDS & Protection in Depth
- 6WBS0035/6 Digital Strategy Presentation Assignment: MNC Innovation Proposal for Global Growth
- A2389C Pharmaceutical Supply Chain Assignment: Mitigation Plan for Tariff-Driven Disruptions in Singapore
- PS6004EFA Business Research Dissertation Assignment: Strategic Analysis Case Study
- Principles of Management Assignment: Strategic Analysis of an MNC or SME Company in a Post-Pandemic Business Environment
- Project Management Assignment : Planning a 1-Day Sports Tournament for Corporate Team Building
- Managing Across Cultures Assignment : Case Analysis of McDonald’s, Fiat & Workplace Stereotypes
- WEB301 Singapore Green Plan 2030 TMA Report: Communication Strategy Proposal to Engage Young Adults Online & Offline
UP TO 15 % DISCOUNT