This assessment requires that you work on either the strategic plan of your own firm (preferred) or select another firm from anywhere in the world and select one (1) product from that firm. You will need to develop a Strategic Position Plan (SPP) for that product.

To do this, you will need to apply the Ansoff Matrix and the Boston Consulting Group (BCG) matrix to this product by critically analyzing the strategic actions the firm should take to allow that product to survive or grow.

The context is that you have been asked to evaluate the Strategic Plan of the firm and have been given the task of focusing, in the first instance, on the major product of the firm or any other select product (or service).